Why You Need to Invest in a Professional Logo for Your Business

Your logo represents your business.

You are not the one who makes the first impressions – this is the job of your logo. At present, people are too busy to stop, talk and know one another. All they have to do is view your profile on the web and see if you are credible. When they are convinced, they will contact you to ask for a quote.

So, where are you in the picture? Normally, you will come in the latter part of the sales cycle. You have to wait until they Google search for 10 to 15 of your competition.

It lets you earn trust.

When you need a logo, you may be just starting out or trying another market like for instance, selling to high-end customers or providing other services. In any case, you are a newbie in the industry. Your competitors are more experienced and reputable.

So, why should people take notice of you? They do not know anything about you. Even if you gave more effort than the others, nobody knows that. Like everyone else does, you would certainly say that you could provide them with the best price and service. Therefore, why should potential clients waste their time on you than contact your competitors?

Is it because of your ads that pop up but there are numerous ads everyday. Can we interpret what our eyes see? People would not spend time to read all lines of text. For this reason, people see if they could trust you by means of your logo. When it impresses them, they will go on to read your offer – that is why a logo, even if it is too small, is very critical.

They can relate with it.

It is natural for you to feel curious when a logo comes on too strong. However, can it be trusted? No. The same thing is true when it comes to your logo. If your target audience can relate with it, trust can easily be built.

It lets you be decommoditized.

Have you heard of price war? For example, you are a plumber. Would you like to continue underpricing your competition until you both look like you’re selling for charity? Of course not. In that case, let your logo talk more about your niche.

Show your competitive advantage. Apple and Samsung have never competed in terms of prices. Though the mobile phone market is very saturated, the iPhone X is the priciest phone worldwide. So, it is all about presenting your niche. The first step to showcase your one-of-a-kind selling proposition is through your logo.

It gives you an edge over competition.

If your company offers something unique, your logo should be designed based on it. You will stand out from the crowd – even if it is too saturated – since you have the right things to say to the right persons, in the right way.

5 Reasons Why A Graphic Design Investment Is Beneficial to Businesses

While a number of small business owners realize the importance of great design, others do not. No matter if it is a start up business or one that has been around for years, the following list can help a lot.

It is unfortunate that smaller businesses do not give much weight on professional web design work. During tough financial times, the budget for creativity is among the first things to be minimized, and this is to be expected. Most small businesses run on limited resources. Though each wants a great website, smart logo and overwhelming marketing collateral, they cannot afford to make a huge investment.

They would rather ask the help of an untrained employee such as a marketing assistant who is a jack-of-all-trades to create a do-it-yourself design. Or else, they will search online for cheaper alternatives. In any case, the business owner may not be happy with the final outcome.

Therefore, when businesses feel reluctant to make an investment in good graphic design, they should consider the following:

First impression lasts.

As the saying goes, the first impression lasts. Even though it is a website or logo in an email, prospective customers are quick to judge a business in a matter of seconds based only on aesthetics. Professional graphic design makes a business credible, which is priceless. Even if a product/service is great, when a website is poorly designed, it is more likely for viewers to leave the site at once, or discard its email.

Design can convey a message.

Even if they have not heard anything about a business, they would like to get a feel of what it does. A design, which is well thought of, projects the right image in the minds of consumers. An electrician has a concept which is completely different than that of a nursery. There’s a striking contrast, but it’s applicable to also slightly different ways.

Branding makes a business easy to remember.

Solid graphic design makes branding consistent in all visual aspects of a business. An expert graphic artist is consistent in fonts, colors, images and mood, among anything he/she touches. Hence, consumers experience the same thing when visiting a website and reading its brochure. It is sort of an alliteration, wherein it makes the business easy to recall and remember. Moreover, consistency boosts professionalism.

Creativity can make a difference.

Businesses have something in common and that is, they all have competition. To have an edge over others, they usually have a number of differentiators like price, customer service, quality or something really different. Creativity enables small businesses to stand out from the rest.

The visual plan of a company has several purposes, one of which is making a business unique.

Great design converts.

It is nice to have a beautiful website. It is, however, nicer to have a beautiful, income generating website. Effective design is not only about having a visually appealing design, but should be able to prompt visitors to take action – such as clicking the “buy” button as an example. A well-designed brochure motivates readers to continue turning pages. A professional graphic design is capable of delivering measurable results for small businesses.