Using Free Graphic Design Software – The Key to Reducing Art Marketing Expenses

Many visual artists hit bumps in the road when it comes to submitting their work to shows that require digital submission. I’m going to tell you about three free graphic design software packages you can use to solve your image editing woes. Simple tasks like resizing a photograph or cropping out unwanted background noise can send seasoned visual artists to a paid professional for help, or worse, to the store to purchase an expensive graphic design software package. Recently there have been huge price drops for commercially developed graphic software. GIMP, Scribus and Inkscape are three free options that can simplify the process of building your exposure and getting your artwork to market.

Most artists will find GIMP a great help in common image manipulation tasks

GIMP (The GNU Image Manipulation Program) is a free graphic editor similar to Adobe Photoshop that allows you to manipulate your images at the pixel level. Features such as resizing, cropping, editing, combining multiple images and converting between various images formats are supported. Initially, limited support was offered for CMYK, which is required for a designer producing print-quality materials. CMYK support is available using a GIMP plugin. It works on the Mac OS and the PC. It’s a great help to anyone seeking to prepare graphics for e-mail or updating their artist-managed website.

Scribus is a tool to design a promotional postcard or flyer

Scribus is a free professional page layout application that provides many press-ready options for page layout. This free graphic design software application supports scalable vector graphics (SVG), CMYK colors and ICC color management. ICC is a system that creates universal color management across operating systems. That’s something an artist will be concerned about. Scribus is a little more complicated to install. Someone with limited computer literacy should seek a more experienced user before attempting an install. When you consider it’s an affordable compromise to hundreds of dollars you might spend on commercially available products like Adobe PageMaker, QuarkXPress or Adobe InDesign, it may be worth enlisting a technically minded friend to do an install for you.

Inkscape is a free graphics tool to keep your eye on for future usage

Inkscape is an Open Source vector graphics editor with aims to become the most powerful graphics tool while remaining compliant to XML, SVG and CSS standards. Its compatibilities are similar to Illustrator and CorelDraw; however it’s still being actively developed. While usable, you may want to check back in six months to a year on this application.

GIMP is easily the most practical and usable of the free graphic design software that will be of great value to a visual artist. Like Photoshop, the user interface may take some time to get familiar with, but after a few clicks you’ll have your image loaded and resized and saved in the correct format for your next submission-all for less than the price of a cup of coffee.

Benefits of Technology in Graphic Art and Designing

How interesting it is that being a graphic designer you can give a visual aspect to your imagination. For being a good designer, artists need to have good knowledge of visual arts, text font and types, colors, objects, theme of the design, etc. And when the technology is doing well for all, why graphic designers remain away from its benefits? Graphic art is a domain where the designer has the liberty to express the thousand words without uttering even a single one. It offers a way of visual communication which not only depends on the pretty looks, but also on the representation style and what object is hidden behind the creation of the artwork. In fact, it has given the numerous ways for visual representation of ideas.

The world is changing with the changing technologies and gradually the use of brush and color is being replaced by the computer designing tools although the traditional art has its own essence. There are various advantages has been included with the integration of advance tools and technologies. It has provided a great medium to shape up the thoughts and experience. Now it is responsible for processing the visual data received from the real world or the virtual world. Rather, it can to create those objects and design which can’t be created in the real world. It does not put the limitations on the imaginations of the artist and they can draw anything and everything.

Technology driven graphic designing tools have brought multiple benefits to us and some of the benefits which make the document worthy are discussed below:

Precision

You can easily figure out the difference in every design which you’re creating with the help of tools. Unlike the traditional art here the smallest point will be very clear because traditional art puts the limitations as far as precision is concerned. The objects, dimensions, lines, grids, etc. can be put with perfection in the documents.

Clarity

If the two documents, one is made by the hand and another is designed with the help of graphic designing software are compared the difference is clearly visible. The second document is more clear and impressive and score better to convey the thoughts designer is trying to put forward. The more technologies are transforming, designers are obtaining better results.

Creativity

The output of the design depends on the execution of imaginations, but creativity is like the oxygen which imbibes the life into it. It completely depends on the imaginative skills of the designers that how unique they can think and in what way they organize and serve them on the white space. Designing tools offer a great range of possibilities which add excellence in the creativity of the artist.

Ability to change the thoughts into things

To create a unique and quality document it is the necessary aspect that you don’t have only thinking ability, but you should be capable of giving it the look and shape. It may be possible that you may think beyond the existing reality but what is the point if you can’t represent it. In fact a true and passionate artist can draw better what can be imagined and software applications to help them to bring their idea live. Technology tools are helping to actuate or change the thoughts into things.

Flexibility

Designing software give the flexibility to create, save and edit any image or media. In fact, you can develop multiple copies of the single document by changing its size, color, feel, etc. You can create a variety of designs with their wide range of tools and to do so, select the portion or object from the picture give it your desired touch. Moreover, they are very productive when you need to create similar kind of objects in various shapes and size.

In the coming next year, technology will continue to empower the abilities of the designers. It’ll help in planning and projecting ideas in the moving or still textual and visual content. They are the platform for them with immense possibilities to share their experience and communicate their ideas with the help of text and images. The technology has simplified and diversified the task of graphic designers, and now they can create digital visual media, save their original work and print it also. Ads in the newspapers or magazines, web pages are the visible examples of their work.

Graphic designers use the designing tools as a medium to convey what they think and experience with the help of text, objects and images with the motive to indulge the viewer in some kind of action. These tools are not only for commercial purpose rather they are the assistive hands for the artwork of the designers which help them to convey their emotions, represent their feeling, and presents the thought process of them.

Graphic Art With Writing and Drawing Skills

As an artist of almost 50 years’ experience drawing comes quite natural to me. This played out in the advertising jobs given me from several companies and then my own business. Newspapers and postal drops were my specialty and designing was especially important to getting as much information to the reader’s eye as possibly. This meant clever drawings had to take the place of words.

In more recent years as a writer this skill has paid off when choosing as few words as possible to describe something. Generally, authors waft on trying to paint a picture that their audience will pick up on. The same goes for the Internet.

Web pages and articles have about six seconds of viewing time to catch their audience before the page is clicked over. Unless there is a catchy title or a word that grabs their interest they are gone, and they rarely return.

While the viewing audience of this latest media format amounts to many millions or more there is no guarantee that a web page will be seen. Instead of word many will be drawn in by a great image. Over time a logo or comedy picture will instantly connect if they know that there is a benefit to be had by sticking around.

Logo’s are great draw cards and teaching people to respond to them is best done through the graphics rather than words. That is because many are not fast readers and some can barely read at all. But everyone responds to a picture.

If, on the other hand, one is appealing to a more intellectually aware audience it is the words rather than the image they respond to. It’s important to know, therefore, who your audience will be and how to best present your material so the balance is right. That is where graphic art, writing, and drawing skills all come into play.

5 Essential Things for Children’s Book Illustration

A great saying “A children’s book illustration that does not complement a story, in the end, will become but a false idol. Since we cannot possibly believe in an absent story, we will naturally begin believing in the picture itself.”

Here I have listed down the 5 essential things for children’s book illustration. So let’s get started.

1. Pictures depicting words:

A picture can speak thousands of words. A picture that tells a story is a great approach for young children to make them learn new things. These can make books fun, entertaining and help children to develop a love for books. It helps children to strengthen their critical and visual thinking skills. Young kids are not that fond of reading so conveying the importance of books through pictures is a great way.

2. Choice of Colour:

The Colour is an Important aspect of pictures.It enhances the meaning, improves object recognition, conveys structure, establishes identity, improves usability, communicates mood, express metaphors. They show the real things one can relate. Every character has some colours and every colour depicts some emotions, so using the right colour for right characters is mandatory. Colours should re-enforce the message and mood of the picture.

3. Character development:

The characters are something which kids directly relate to themselves. So developing a character that is appealing and reflective of the story is important. The character has to feel like they belong to them.Every aspect of your narration has to make sense. Crafting a believable character is imperative for the success of any children’s book.

4. Illustrate the story:

There is a huge difference between creating a picture and narrating an illustration. A good illustration brings the story alive. Without the story, illustration is meaningless. For illustrating a story, the illustrator needs to read the story and understand it so that he/she can illustrate the story with full justice.

5. See from children’s perspective:

You cannot make a successful children’s book illustration if you don’t think from their perspective. Understanding of your audience and their needs is necessary to be a good illustrator. Illustrating something which is easy to grasp but effective for children’s is a must.

You can make the best of your children’s book illustration by keeping in mind this few essential things and following them so that you are able to draw an illustration well enough to get your points across children.

Why You Need to Invest in a Professional Logo for Your Business

Your logo represents your business.

You are not the one who makes the first impressions – this is the job of your logo. At present, people are too busy to stop, talk and know one another. All they have to do is view your profile on the web and see if you are credible. When they are convinced, they will contact you to ask for a quote.

So, where are you in the picture? Normally, you will come in the latter part of the sales cycle. You have to wait until they Google search for 10 to 15 of your competition.

It lets you earn trust.

When you need a logo, you may be just starting out or trying another market like for instance, selling to high-end customers or providing other services. In any case, you are a newbie in the industry. Your competitors are more experienced and reputable.

So, why should people take notice of you? They do not know anything about you. Even if you gave more effort than the others, nobody knows that. Like everyone else does, you would certainly say that you could provide them with the best price and service. Therefore, why should potential clients waste their time on you than contact your competitors?

Is it because of your ads that pop up but there are numerous ads everyday. Can we interpret what our eyes see? People would not spend time to read all lines of text. For this reason, people see if they could trust you by means of your logo. When it impresses them, they will go on to read your offer – that is why a logo, even if it is too small, is very critical.

They can relate with it.

It is natural for you to feel curious when a logo comes on too strong. However, can it be trusted? No. The same thing is true when it comes to your logo. If your target audience can relate with it, trust can easily be built.

It lets you be decommoditized.

Have you heard of price war? For example, you are a plumber. Would you like to continue underpricing your competition until you both look like you’re selling for charity? Of course not. In that case, let your logo talk more about your niche.

Show your competitive advantage. Apple and Samsung have never competed in terms of prices. Though the mobile phone market is very saturated, the iPhone X is the priciest phone worldwide. So, it is all about presenting your niche. The first step to showcase your one-of-a-kind selling proposition is through your logo.

It makes a connection.

If you think about your target market and competitive advance when designing your logo, this will have a connection with potential customers that see it. The moment it is clicked, you will be recognized and be able to earn their trust right away.

It gives you an edge over competition.

If your company offers something unique, your logo should be designed based on it. You will stand out from the crowd – even if it is too saturated – since you have the right things to say to the right persons, in the right way.

5 Reasons Why A Graphic Design Investment Is Beneficial to Businesses

While a number of small business owners realize the importance of great design, others do not. No matter if it is a start up business or one that has been around for years, the following list can help a lot.

It is unfortunate that smaller businesses do not give much weight on professional web design work. During tough financial times, the budget for creativity is among the first things to be minimized, and this is to be expected. Most small businesses run on limited resources. Though each wants a great website, smart logo and overwhelming marketing collateral, they cannot afford to make a huge investment.

They would rather ask the help of an untrained employee such as a marketing assistant who is a jack-of-all-trades to create a do-it-yourself design. Or else, they will search online for cheaper alternatives. In any case, the business owner may not be happy with the final outcome.

Therefore, when businesses feel reluctant to make an investment in good graphic design, they should consider the following:

First impression lasts.

As the saying goes, the first impression lasts. Even though it is a website or logo in an email, prospective customers are quick to judge a business in a matter of seconds based only on aesthetics. Professional graphic design makes a business credible, which is priceless. Even if a product/service is great, when a website is poorly designed, it is more likely for viewers to leave the site at once, or discard its email.

Design can convey a message.

Even if they have not heard anything about a business, they would like to get a feel of what it does. A design, which is well thought of, projects the right image in the minds of consumers. An electrician has a concept which is completely different than that of a nursery. There’s a striking contrast, but it’s applicable to also slightly different ways.

Branding makes a business easy to remember.

Solid graphic design makes branding consistent in all visual aspects of a business. An expert graphic artist is consistent in fonts, colors, images and mood, among anything he/she touches. Hence, consumers experience the same thing when visiting a website and reading its brochure. It is sort of an alliteration, wherein it makes the business easy to recall and remember. Moreover, consistency boosts professionalism.

Creativity can make a difference.

Businesses have something in common and that is, they all have competition. To have an edge over others, they usually have a number of differentiators like price, customer service, quality or something really different. Creativity enables small businesses to stand out from the rest.

The visual plan of a company has several purposes, one of which is making a business unique.

Great design converts.

It is nice to have a beautiful website. It is, however, nicer to have a beautiful, income generating website. Effective design is not only about having a visually appealing design, but should be able to prompt visitors to take action – such as clicking the “buy” button as an example. A well-designed brochure motivates readers to continue turning pages. A professional graphic design is capable of delivering measurable results for small businesses.