Top Traits That Make Digital Label Printing Advantageous

The global retail sector has undergone several transitions in the past few decades. Today the consumers get an opportunity to use multiple channels while purchasing goods and as such, they have the liberty to stick to their preferences and opt for the right product that suffices the need. Liberation of choices might prove highly beneficial for the consumers, but for the retail enterprises this implies more competition. In such circumstances, the best way that a business can flourish is by sustaining its credibility and surviving the competition. Considering all the odds out there, one of the significant and trusted methods that the businesses can involve to gain a significant advantage is to start effective advertising agenda in the form of custom labeling of the products.

Today a lot of options are available for a specific class of product. This persuades the retailers to distinguish the products not only on terms of quality but also on the context of advertising. This is where custom labeling creates the difference. Modern digital label printing promotes high level of precision and detailing, making it easier for the customers to differentiate, find and acknowledge a particular brand. While the conventional label printing services still prevail in several parts of the globe, the digital alternative is fast catching up owing to the advantages that it offers. Now, let us have a quick look at the top traits that differentiate digital label printing from other relevant methods.

• Quality of print is the most vital aspect that keeps this specific type of printing way ahead of the alternatives. Digital printing helps in creating vibrant and high-quality graphics that take no time to grab the consumer attention. The print generated through this advanced procedure comes at a resolution that is double than the conventional flexographic prints and thus, the result is clear and crisp illustrations with vibrant colors.

• It is important to note that this method does not need plates that serve as a necessity for conventional printing, thus the process of printing is much faster and convenient. Since digital printing offers faster turnover, it serves as an ideal mode of printing for bulk orders.

• In case of digital printing, there is no need of plates and the entire procedure is quick, thus the associated costs are also low. However, for bulk amounts the price tends to go up a bit.

These are the three major benefits that the companies can reap from digital printing. This specific printing procedure has gained worldwide accolades because it can to print one thousand custom print layouts, each with variable information and color combinations. With high level of precision and flexibility, this contemporary printing technique is here to stay.

How to Learn the Art of Calligraphy

Calligraphy is the art of beautiful handwriting. It’s an art form that is a bit different from others. That’s because there are “rules” about how you create the letterforms, known as “hands” or styles of calligraphy. In computer language those styles are called ‘fonts’.

In order to create a particular letterform, you need to study it by really observing the letters closely. It is most important to find examples of these lettering styles that are created by master calligraphers. Because most people know how to write, you could be mistaken by learning from someone who actually knows little about the skills to write historical hands. It would be like trying to become a professional photographer from someone who only has every used their phone to take photographs! Learning from a master scribe will teach you excellent skills that will create consistently excellent lettering and design.

One of the important characteristics of calligraphy you will learn is that letters have thick and thin parts, which are created by the angle by which you hold your pen with a square cut nib. That’s the part of the pen that comes in various sizes, that you dip into ink or paint. You achieve that by the angle you hold the pen consistently when writing your letters. In copperplate calligraphy, the thick and thin parts of letters are created by placing pressure on the pen nib when writing.

Consistency is the most important characteristic- learning the height, width, slant, serifs, branching and other parts of the letters, and then being able to write them that way every time! That’s where studying, observing and practice comes in. It takes getting used to the pen: holding it at the proper pen angle, how hard you are pressing down (don’t press hard or the ink won’t flow!) and even how much ink you put on the nib. And once you learn about forming letters, then you need to learn about what kind of ink or paint, paper, how to rule paper, proper spacing… on and on.

Don’t get discouraged. It takes time. It’s the same way any professional gets to know their tools- a carpenter using a saw, a plastic surgeon putting in stitches, a great tennis player using their racket! It takes a LOT of hours, and finally years to become a consistent master.

The final part of learning is the ART of calligraphy. It does take some talent to create beautiful letters and documents. Go to the websites of calligraphy guilds such as The Society of Scribes in New York. Check out the work of top calligraphers, like John Stevens Designs, and Eleanor Winters, Joanne Fink and others. There are breathtaking works of art! Not everyone can be a top scribe- no matter how many hours you practice. You need skill AND TALENT.

Using Free Graphic Design Software – The Key to Reducing Art Marketing Expenses

Many visual artists hit bumps in the road when it comes to submitting their work to shows that require digital submission. I’m going to tell you about three free graphic design software packages you can use to solve your image editing woes. Simple tasks like resizing a photograph or cropping out unwanted background noise can send seasoned visual artists to a paid professional for help, or worse, to the store to purchase an expensive graphic design software package. Recently there have been huge price drops for commercially developed graphic software. GIMP, Scribus and Inkscape are three free options that can simplify the process of building your exposure and getting your artwork to market.

Most artists will find GIMP a great help in common image manipulation tasks

GIMP (The GNU Image Manipulation Program) is a free graphic editor similar to Adobe Photoshop that allows you to manipulate your images at the pixel level. Features such as resizing, cropping, editing, combining multiple images and converting between various images formats are supported. Initially, limited support was offered for CMYK, which is required for a designer producing print-quality materials. CMYK support is available using a GIMP plugin. It works on the Mac OS and the PC. It’s a great help to anyone seeking to prepare graphics for e-mail or updating their artist-managed website.

Scribus is a tool to design a promotional postcard or flyer

Scribus is a free professional page layout application that provides many press-ready options for page layout. This free graphic design software application supports scalable vector graphics (SVG), CMYK colors and ICC color management. ICC is a system that creates universal color management across operating systems. That’s something an artist will be concerned about. Scribus is a little more complicated to install. Someone with limited computer literacy should seek a more experienced user before attempting an install. When you consider it’s an affordable compromise to hundreds of dollars you might spend on commercially available products like Adobe PageMaker, QuarkXPress or Adobe InDesign, it may be worth enlisting a technically minded friend to do an install for you.

Inkscape is a free graphics tool to keep your eye on for future usage

Inkscape is an Open Source vector graphics editor with aims to become the most powerful graphics tool while remaining compliant to XML, SVG and CSS standards. Its compatibilities are similar to Illustrator and CorelDraw; however it’s still being actively developed. While usable, you may want to check back in six months to a year on this application.

GIMP is easily the most practical and usable of the free graphic design software that will be of great value to a visual artist. Like Photoshop, the user interface may take some time to get familiar with, but after a few clicks you’ll have your image loaded and resized and saved in the correct format for your next submission-all for less than the price of a cup of coffee.

Graphic Art With Writing and Drawing Skills

As an artist of almost 50 years’ experience drawing comes quite natural to me. This played out in the advertising jobs given me from several companies and then my own business. Newspapers and postal drops were my specialty and designing was especially important to getting as much information to the reader’s eye as possibly. This meant clever drawings had to take the place of words.

In more recent years as a writer this skill has paid off when choosing as few words as possible to describe something. Generally, authors waft on trying to paint a picture that their audience will pick up on. The same goes for the Internet.

Web pages and articles have about six seconds of viewing time to catch their audience before the page is clicked over. Unless there is a catchy title or a word that grabs their interest they are gone, and they rarely return.

While the viewing audience of this latest media format amounts to many millions or more there is no guarantee that a web page will be seen. Instead of word many will be drawn in by a great image. Over time a logo or comedy picture will instantly connect if they know that there is a benefit to be had by sticking around.

Logo’s are great draw cards and teaching people to respond to them is best done through the graphics rather than words. That is because many are not fast readers and some can barely read at all. But everyone responds to a picture.

If, on the other hand, one is appealing to a more intellectually aware audience it is the words rather than the image they respond to. It’s important to know, therefore, who your audience will be and how to best present your material so the balance is right. That is where graphic art, writing, and drawing skills all come into play.

5 Essential Things for Children’s Book Illustration

A great saying “A children’s book illustration that does not complement a story, in the end, will become but a false idol. Since we cannot possibly believe in an absent story, we will naturally begin believing in the picture itself.”

Here I have listed down the 5 essential things for children’s book illustration. So let’s get started.

1. Pictures depicting words:

A picture can speak thousands of words. A picture that tells a story is a great approach for young children to make them learn new things. These can make books fun, entertaining and help children to develop a love for books. It helps children to strengthen their critical and visual thinking skills. Young kids are not that fond of reading so conveying the importance of books through pictures is a great way.

2. Choice of Colour:

The Colour is an Important aspect of pictures.It enhances the meaning, improves object recognition, conveys structure, establishes identity, improves usability, communicates mood, express metaphors. They show the real things one can relate. Every character has some colours and every colour depicts some emotions, so using the right colour for right characters is mandatory. Colours should re-enforce the message and mood of the picture.

3. Character development:

The characters are something which kids directly relate to themselves. So developing a character that is appealing and reflective of the story is important. The character has to feel like they belong to them.Every aspect of your narration has to make sense. Crafting a believable character is imperative for the success of any children’s book.

4. Illustrate the story:

There is a huge difference between creating a picture and narrating an illustration. A good illustration brings the story alive. Without the story, illustration is meaningless. For illustrating a story, the illustrator needs to read the story and understand it so that he/she can illustrate the story with full justice.

5. See from children’s perspective:

You cannot make a successful children’s book illustration if you don’t think from their perspective. Understanding of your audience and their needs is necessary to be a good illustrator. Illustrating something which is easy to grasp but effective for children’s is a must.

You can make the best of your children’s book illustration by keeping in mind this few essential things and following them so that you are able to draw an illustration well enough to get your points across children.

Why You Need to Invest in a Professional Logo for Your Business

Your logo represents your business.

You are not the one who makes the first impressions – this is the job of your logo. At present, people are too busy to stop, talk and know one another. All they have to do is view your profile on the web and see if you are credible. When they are convinced, they will contact you to ask for a quote.

So, where are you in the picture? Normally, you will come in the latter part of the sales cycle. You have to wait until they Google search for 10 to 15 of your competition.

It lets you earn trust.

When you need a logo, you may be just starting out or trying another market like for instance, selling to high-end customers or providing other services. In any case, you are a newbie in the industry. Your competitors are more experienced and reputable.

So, why should people take notice of you? They do not know anything about you. Even if you gave more effort than the others, nobody knows that. Like everyone else does, you would certainly say that you could provide them with the best price and service. Therefore, why should potential clients waste their time on you than contact your competitors?

Is it because of your ads that pop up but there are numerous ads everyday. Can we interpret what our eyes see? People would not spend time to read all lines of text. For this reason, people see if they could trust you by means of your logo. When it impresses them, they will go on to read your offer – that is why a logo, even if it is too small, is very critical.

They can relate with it.

It is natural for you to feel curious when a logo comes on too strong. However, can it be trusted? No. The same thing is true when it comes to your logo. If your target audience can relate with it, trust can easily be built.

It lets you be decommoditized.

Have you heard of price war? For example, you are a plumber. Would you like to continue underpricing your competition until you both look like you’re selling for charity? Of course not. In that case, let your logo talk more about your niche.

Show your competitive advantage. Apple and Samsung have never competed in terms of prices. Though the mobile phone market is very saturated, the iPhone X is the priciest phone worldwide. So, it is all about presenting your niche. The first step to showcase your one-of-a-kind selling proposition is through your logo.

It makes a connection.

If you think about your target market and competitive advance when designing your logo, this will have a connection with potential customers that see it. The moment it is clicked, you will be recognized and be able to earn their trust right away.

It gives you an edge over competition.

If your company offers something unique, your logo should be designed based on it. You will stand out from the crowd – even if it is too saturated – since you have the right things to say to the right persons, in the right way.

5 Reasons Why A Graphic Design Investment Is Beneficial to Businesses

While a number of small business owners realize the importance of great design, others do not. No matter if it is a start up business or one that has been around for years, the following list can help a lot.

It is unfortunate that smaller businesses do not give much weight on professional web design work. During tough financial times, the budget for creativity is among the first things to be minimized, and this is to be expected. Most small businesses run on limited resources. Though each wants a great website, smart logo and overwhelming marketing collateral, they cannot afford to make a huge investment.

They would rather ask the help of an untrained employee such as a marketing assistant who is a jack-of-all-trades to create a do-it-yourself design. Or else, they will search online for cheaper alternatives. In any case, the business owner may not be happy with the final outcome.

Therefore, when businesses feel reluctant to make an investment in good graphic design, they should consider the following:

First impression lasts.

As the saying goes, the first impression lasts. Even though it is a website or logo in an email, prospective customers are quick to judge a business in a matter of seconds based only on aesthetics. Professional graphic design makes a business credible, which is priceless. Even if a product/service is great, when a website is poorly designed, it is more likely for viewers to leave the site at once, or discard its email.

Design can convey a message.

Even if they have not heard anything about a business, they would like to get a feel of what it does. A design, which is well thought of, projects the right image in the minds of consumers. An electrician has a concept which is completely different than that of a nursery. There’s a striking contrast, but it’s applicable to also slightly different ways.

Branding makes a business easy to remember.

Solid graphic design makes branding consistent in all visual aspects of a business. An expert graphic artist is consistent in fonts, colors, images and mood, among anything he/she touches. Hence, consumers experience the same thing when visiting a website and reading its brochure. It is sort of an alliteration, wherein it makes the business easy to recall and remember. Moreover, consistency boosts professionalism.

Creativity can make a difference.

Businesses have something in common and that is, they all have competition. To have an edge over others, they usually have a number of differentiators like price, customer service, quality or something really different. Creativity enables small businesses to stand out from the rest.

The visual plan of a company has several purposes, one of which is making a business unique.

Great design converts.

It is nice to have a beautiful website. It is, however, nicer to have a beautiful, income generating website. Effective design is not only about having a visually appealing design, but should be able to prompt visitors to take action – such as clicking the “buy” button as an example. A well-designed brochure motivates readers to continue turning pages. A professional graphic design is capable of delivering measurable results for small businesses.